PRoto.pl Survey
Commentary on the PRoto.pl survey by Mirosław Obarski concerns, in sum, two complementary surveys about relations between journalists and public relations personnel.
“It’s evident on the basis of the two surveys conducted by PRoto.pl that journalists and PR people do not always know how to talk to each other. Maybe this is why their list of recriminations is quite long; at times it looks like a poll taken among the Hatfields and McCoys.
Thus the main conclusion that can be drawn from this and the previous survey is the ongoing and ceaseless need for dialogue between journalists and PR people. It will clearly help us to understand that we are two sides of the same coin and ought to respect each other. Then we’ll find that we can inspire and help each other much more.
Problems with authorizations and errors in articles would be automatically minimized, the names of products and companies might be mentioned more often, while press conferences would become more interesting and articles would be shorn of their marketing boilerplate.
Survey “Journalists – professional and ethical?”
Survey “Who a PR person is for journalists”